Impact. Service. Experience.
What does Africa mean to you?
A poor continent? Another VUCA region? Or the home of Nollywood? The continent of Afrobeats and Jollof rice?
Since 2015, we have been helping people and organizations from all over the world understand Africa better. Because we are Africans. We know Africa. We live and breathe Africa. Because the world deserves to know, and engage with Africa better.
Our advisers are planted everywhere, from Ibadan, in Nigeria, to Lesotho in Southern Africa, or Nairobi, in Kenya. We’re helping brands, companies, governments, and organizations all over Africa communicate with those they care deeply about.
Africa is not a country, and as such, brands looking to do business on the continent must understand its 1.3 billion humans, 3,000 ethnicities, 2,000 languages, and 54 independent countries.
There can be no single ‘Africa strategy’ for consumer communications, media relations or stakeholder management. What works beautifully in Nairobi may fail spectacularly in Dakar, and what is warmly embraced in Lagos may be rejected in Cairo.
We have spent many years understanding the continent. Let’s help you win here.
Africa’s economic promise is a potential single market of $3.4 trillion GDP, boasting a 1.3 billion population with a median age of 18––the world’s youngest population.
At ID Africa, we believe that authentic and culturally relevant communications developed and delivered by experts with deep understanding of Africa will play a key role in building bridges between the motherland and the diaspora. We believe that African enterprise, ingenuity, creativity, art, style and popular culture will be key to driving global development of the future.
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