2019 is finally upon us and the marketing industry is awash with potential trends and predictions for the year. Many marketers are concerned about how the marketing industry will change this year.
To help navigate the marketing industry this year, we bring you what some of the brightest minds in marketing think about the future of the industry.
Individuals Reclaim Their Social Independence:
According to Seth Godin, “people will put an increasingly anxious focus on their social media standing.” Seth Godin believes that people will realize that their current social standing is not in their best interest. According to Him, people will discover that they have, in fact, become pawns in a system that views them as the product, not the customers.
Brands Must Return Social to Social Media:
Mark Schaefer is of the opinion that “instead of recognizing social media as an opportunity to strengthen the customer connection, companies have inexorably squeezed the “social” out of social media.” In 2019, Mark Schaefer maintains that it’s time to take social media marketing back from the IT department and drive a truly human-centered approach to customer relations. Social media can be a vital and effective channel if we use it to display human emotions like compassion, understanding, and empathy, form reliable and trustworthy communication channels and create unique and entertaining experiences. He concluded by saying “2019 is the year we start putting the “social” back in social media. We really have no choice.”
Consumers Flock to Passive YouTube-Type Experiences:
According to Michael Stelzner CEO and founder of Social Media Examiner, in 2019 people will spend a lot more time listening to podcasts, reading, and watching videos on platforms like YouTube. He believes that people will begin to detox from social platforms that prompt and expect “interactions,” and instead shift back to experiences that entertain, inform, and educate them.
LinkedIn Gains Prominence and Growth:
Susan Beebe, a Project Management and Corporate Communication Expert, predicts that LinkedIn will see growth in user and brand engagement. According to Her, “due to the professional nature of LinkedIn, users experience a higher quality of conversation (e.g., less political arguing), which will encourage more screen time and ad impressions.”
Marketers Give Email Its Due:
Ann Handley, the chief content officer of MarketingProfs, believes that “Organizers will treat their email newsletter programs like the rare and precious flowers“. She believes that “An email newsletter is the only place where individuals—not algorithms—are in control” and “Most companies today use their email newsletter as a distribution strategy”.
For more insight on trends and predictions in the Marketing industry, check out the Social Media Examiner