Yesterday, Apple announced that Chief Designer, Jony Ive will be leaving the company at the end of the year.  Word on the street is that Jony Ive is leaving Apple to open his “Own” shop. Jony, who helped bring Apple back from the brink of collapse in the 1990s was the lead designer for various key projects, most notably the iPhone (if you are in Nigeria and you use an iPhone, thank this man).

Jony Ive joined Apple in 1992 and has led the design team since 1996, he was instrumental in Apple’s revival in the 1990s by leading the design of products ranging from the iMac to the iPhone. Sir Jonathan, as he called in England, was made a Knight Commander of the Order of the British Empire (KBE) in 2012 New Year Honours list for services to design and enterprise.

According to a Financial Times article, Jony Ive will be setting up his own new venture, a creative business called LoveFrom, with Apple as its first client. The transition will begin later this year, with LoveFrom launching fully in 2020. Commenting on the news, Apple CEO Tim Cook said: “We get to continue with the same team that we’ve had for a long time and have the pleasure of continuing to work with Jony”.

Jony Ive has provided continuity for Apple’s vision since the death of Steve Job, the Briton is regarded as a singular figure in the design world.

Apple is yet to name an immediate successor.