Social media is a great platform for selling your brand in creative and inspiring ways, sometimes if you’re lucky and other times if you ‘hack’ it.
Other times, if you’re not careful, things can go from 100 to 0 real quick for your brand and everything may go up in flames.
After a major brand slip-up last week, I decided to do some research and came up with a few more examples of what brands did but ought not to have done on social media.
1. Cardi B, superstar, entertainer and Pepsi ambassador, posted a video on her Instagram story, which had very visible Coca-Cola bottles on her dining table. Oops! Luckily, I took a screenshot.
That shouldn’t have happened. Luckily for Pepsi, no-one caught on to it, especially their competition, Coca-Cola. They would have had a field day for sure.
2. Scott Disick, a Kardashian by proxy was an influencer for Bootea. Apparently, he was sent a caption to post on his Instagram page along with a picture of himself and the product. Here’s what he posted instead. Look at the caption carefully. He included the time and posting directions sent by the brand.
The lesson to be learned here is simple. Read through captions carefully before posting and endeavour to ensure any influencer you engage actually cares about your brand.
3. We all remember the social media Bank Wars of 2018. Sterling bank went head to head with some of its competition and came out victorious. However, they forgot to cover all ends and they had to take down the post but not before it had gone viral over and over. Due to the ‘likeness’ of some of the images to their competition, they were ordered by the Central Bank to take down the post. We applaud their creativity through and through!
Lesson to be learned, fact check to make sure you’re not breaking any laws before putting up a post on social media.
4. A clothing brand called SunnyCo, wanted to promote a new bathing suit. They decided that everyone who reposted and tagged their promotional picture and their account on Instagram within 24 hours would receive a free swimsuit worth $65. As expected, over 3,000 people reposted the image in a few hours. Soon, SunnyCo’s Instagram DM was filled with angry people requesting for their free swimsuit. They couldn’t keep up. The story went viral and resulted in more negative virality.
The takeaway here, don’t make promises you can’t keep, especially as a brand. Always have clauses when doing giveaways to avoid “Had I Known’ scenarios. Memes were made of our dear SunnyCo.
Sunny Co Clothing's marketing team today: pic.twitter.com/RkoQsS4gUT
— ya boi spongebob (@CavemanReacts) May 4, 2017
5.Insensitive commenting by Nigerian entrepreneurs and business owners. In the comments section of the average Instablog9ja post, 1 out of 2 Nigerian business owners give their personal opinions on various issues using their business Instagram accounts. A brand’s social media pages should be reserved for business communication only. Potential customers could be deterred by these insensitive comments and the budding entrepreneur ends up losing lots of customers this way.
The key to this is to keep your business and personal life separate and have different social accounts for your personal brand and for your business.