Whatsapp shared the good news recently.

Nearly a billion people around the world today rely on WhatsApp to stay in touch with their friends and family. From a new dad in Indonesia sharing photos with his family, to a student in Spain checking in with her friends back home, to a doctor in Brazil keeping in touch with her patients, people rely on WhatsApp to be fast, simple and reliable.

That’s why we’re happy to announce that WhatsApp will no longer charge subscription fees.

Wondering if they plan to generate revenue with ads, following in the footsteps of our once beloved friend BBM? No, they won’t.

Naturally, people might wonder how we plan to keep WhatsApp running without subscription fees and if today’s announcement means we’re introducing third-party ads. The answer is no. Starting this year, we will test tools that allow you to use WhatsApp to communicate with businesses and organizations that you wantto hear from. That could mean communicating with your bank about whether a recent transaction was fraudulent, or with an airline about a delayed flight. We all get these messages elsewhere today – through text messages and phone calls – so we want to test new tools to make this easier to do on WhatsApp, while still giving you an experience without third-party ads and spam.

With Whatsapp Web, Whatsapp Call, now the removal of subscription fees and the ‘assurance’ that there’ll be no ads, Whatsapp will surely stay relevant longer than BBM did.