The year is barely in its third month and Nigeria is already gaining global recognition. This is quite surprising as one wouldn’t expect Nigeria to top the likes of the USA, UK and China and many other countries in terms of average time spent on social media.

According to Hootsuite and We are social recent survey, Nigeria is ranked number 6 in countries who spend time on social media.


The result of this survey is a testament to the fact that Nigeria social media consumption is on the rise and it’s not going down anytime soon. With the worldwide average time spent on social media put at 02:16, Nigeria current ranking can be attributed to its vast population of social media enthusiastic youths. With over half of the Nigerian population under 30 years of age, the internet and social media, in particular, is home to all of them.

In Nigeria, social media allows us to feel free and express ourselves, share our history and heritage with the world and also make money. Today, many Nigerians are social entrepreneurs; launching businesses, becoming brand influencers, social commentators etc, all through social media.

You will agree with me that in Nigeria, social media usage can only grow bigger.