The Super Bowl, arguably the biggest sporting event in the U.S, is accompanied by some of the biggest and most expensive ad campaigns for the year. The Super Bowl ads phenomenon began in the 1970s and they’ve become a pop culture and advertising staple that people all over the world look forward to.
P.S: Congrats to The Patriots for winning the Super Bowl…again; a record six times!
The Super Bowl brings with it huge half-time performances and brand commercials. Over 114 million people tuned in to the 2015 Super Bowl. That’s a lot of viewers over a wide demographic so brands with money to spend take advantage of the eyeballs to advertise new products, movies or TV shows. These brands also try to generate buzz around the ads themselves by making them as creative and viral-worthy as possible so that they can receive more free press and shares.
Due to the overall buzz surrounding the Super Bowl ads, they always get additional exposure and airplay during newscasts and morning TV programmes.
The average cost of a 30-second commercial during the Super Bowl has ranged from $37,500 at Super Bowl I (in 1967), to around $2.2 million at Super Bowl XXXIV in 2000, and by Super Bowl XLIX in 2015, had doubled to around $4.5 million. A 30-second advertisement spot went for about $5 million or even more in 2017.
The popularity of YouTube and other social media platforms have allowed some Super Bowl ads to become viral videos.
Here are some ads that aired during the 2019 Super Bowl that held on Sunday, 3rd February 2019.
Avenger’s Endgame Trailer:
And if you’re a Maroon 5 or Travis Scott groupie, here’s their Super Bowl halftime show performance: