Colour is an important factor in the visual appearance of products as well as in brand recognition, thus, colour psychology has become very important in marketing. Recent studies in marketing have shown that colour can be used to communicate brand personality.

Many marketers see colour as an important part of marketing because colour can be used to influence consumers’ perception and emotion of goods and services.

Check out the infographic below for insight into the importance of colour selection in marketing communications courtesy of our friends at Design Advisor.