At the moment, video content is the most consumed content on social media. According to Social Media Today, internet users spend up to one-third of their time watching video online across various platforms, including YouTube, Facebook and Instagram. In the Nigerian internet space, judging by the number of engagements Instagram comedians rake, it’s a trend that is here to stay.

To optimize your video content on Facebook follow these steps.


In recent time, Facebook has had to push its new YouTube competitor, Facebook Watch, which enables users to flick through videos created by publishers, Pages and their friends. Facebook’s also been working to popularize Facebook Stories, another video-focused element. Between Facebook live, Facebook stories and the native videos, it can be very difficult to choose which platform(s) gets the highest engagements and views. To get the best out of your video marketing on Facebook, here are a few tips:

Upload Video Directly to Facebook:

According to research, natively uploaded videos on Facebook see more than eight times more comments than videos posted through YouTube or Vimeo. Overall, the native video also receives 168% more interaction than videos which come from third-party sources.

Add Captions:
If you want to get your message across to your target audience, make sure to optimize your videos for soundless viewing by adding captions. You can also use charts, animations, or subtitles to communicate silently with the people you care about.

Go Live:
Some 82% of Facebook users prefer to watch live-streams over reading a basic social post, so it might be worth broadcasting an event to help bring some attention to your page.

Instagram is about creating attention-grabbing visuals that stand out in a sea of fabulous photos. With a maximum of 60 seconds for posted video, Instagram requires marketers to be precise with their video marketing techniques. Here is how to make your video stand out on Instagram.

Capture candid moments with Instagram Stories and Live feature:

Instagram stories now has more than 400 million daily active users. Use the Stories feature to show daily activities at your company, you can also go live to engage with your audience in real-time.

Square videos perform much better than landscape in a feed:

This particular principle applies to other social media platforms such as Facebook and Twitter. So much of social media is mobile, therefore, square videos are much more visually appealing than landscape format (vertical format, in Stories, is also rising in popularity)

 Use eye-catching graphics or animations:

Remember, you only have a minute and sometimes, your audience will scroll past within the first few seconds.  To stand out on Instagram, use highly-produced, graphic, or animated videos which explain your product quickly using bold and engaging imagery.

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