Founder and immediate past CEO of ID Africa, Ayeni Adekunle, has been featured in the September issue of the Forbes Africa magazine.

The feature which beams a light on the growing marketing communications sector in Africa highlights the great contributions of Ayeni Adekunle and BHM’s portfolio brands including ID Africa to the marketing communications industry in Africa.

“The Africa Report estimates that as of 2018, the Nigerian market contributes $4bn to the African marketing communications industry. Two key players in this market are BHM and X3M Ideas. The former is a 13-year old agency managing some of the biggest PR accounts in-country and continent-wide, including companies quoted in bourses on the South and West coast such as Multichoice, MTN Communications Nigeria PLC and Nigerian Breweries,” read the introduction of the feature.

Named Nigeria’s PR practitioner of The Year in 2017, Ayeni is a member of the Nigerian Institute of Public Relations (NIPR) and the Chartered Institute of Public Relations UK (CIPR). On August 2, 2019, he was inducted as a Fellow of the National Institute of Marketing of Nigeria (NIMN), the highest membership cadre for the respected association.

Ayeni’s contributions to the public relations industry in Nigeria include his introduction of the Nigerian PR report – an annual, empirical analysis of the Public Relations sector, as well as BHM’s launch of the first PR app in Nigeria. BHM itself was awarded PR agency of the year in 2017 and 2018 by the Lagos chapter of Nigerian Institute of Public Relations.