As from May 25, 2018, Facebook’s new Self-Serve Advertising terms which apply to the use of
Facebook Products for creation, submission and/or delivery of any advertising or other
commercial or sponsored activity placed through the Self-Serve Ad Interfaces will be changed as
new provisions are added and some removed.
With the inclusion of Facebook, Messenger, Instagram, Facebook’s publisher networks and other
places where ads are served by the social platform, advertisers can target their desired audience
by buying ads to be delivered on the above mentioned platforms.
A few of the new terms include:
1. Advertisers are responsible for maintaining the security of their advertising account,
and understand that they will be charged for any orders placed on their advertising
2. For advertisers making direct debit payments, you agree that Facebook can charge you
any amount that falls within the range you agreed to upon signup. Advertisers will be
notified in advance if any charge will exceed the agreed-upon range.
3. By placing an order, advertisers authorize Facebook to obtain their personal and/or
business credit report from a credit bureau, either when an order is placed or at any time
Some of the old provisions which are still a part of the Self-Serve Ad Terms are:
1. Facebook may reject or remove ads for any reason.
2. Orders may be cancelled at any time but ads may run for 24 hours after Facebook is notified;
advertisers are therefore still responsible for paying for all ads that run.
3. Facebook determines the size, positioning and placement of ads.
To read more of the new terms, click here.