If you’re looking for effective social media advertising that would get your message across to the right audience, then Facebook ads are your best bet. However since spending a lot of money is usually not an option for most small-scale businesses, how then can they successfully run an ad that gets noticed by their target audience?

In a detailed step-by-step infographic, Headway Capital provides small business owners with a simple way to run a Facebook campaign without having to spend much.

Check out the infographic below