E-commerce in Nigeria has been on a steady rise for a while now, and if the Nigerian ‘hustling spirit’ has anything to do with this, this form of commerce might reach astronomical heights in the coming years.
Everyone is familiar with ‘My customer may be on your TL…’ Twitter and ‘repost to stand a chance…’ Instagram. These are some basic marketing strategies being used by social media vendors in Nigeria, which seems to be working for most.
However, every e-commerce entrepreneur have dreams of being a Jeff Bezos at some point, but ‘My customer may be on your TL…’ won’t get you get you there though, nah, that ain’t it chief.
Thankfully our friends at Subscriptionly crunched some numbers and provided extensive analyses on e-commerce solutions they think will work, based on the industry data collected.