April 14th, 2015, made it exactly one year since the abduction of over 200 schoolgirls from Chibok, Nigeria and the world still remembers.
In a brilliant use of mobile tech for social good, UNICEF has kicked off a Snapchat powered campaign, #BringBackOurChildhood to create awareness on the impact of the Boko Haram crisis on children in that region.
Snapchat artists, including Shaun McBride aka Shonduras have recreated drawings by children who have fled their homes, so as to raise awareness for their plight.
UNICEF has also encouraged Snapchat users to identify with the cause by adding a ‘snap’ @UNICEF and stating what they would miss the most if they were forced to flee their homes.
Those not on Snapchat can also join the movement on Facebook, Twitter and Instagram using the #BringBackOurChildhood hashtag.
Hashtags may not totally neutralize evil terrorists, but they help us to remember, and in remembering, we hope.
Photo credit: www.softwaysolutions.com