“The future of search will be about pictures rather than keywords,” stated Pinterest CEO, Ben Silbermann.  This statement is in line with the fact that 62% of Millennials desire the means to visually search over any other new technology.

 

 

Let’s get a bit academic here, shall we?

Visual Search Stats 

  • Images are returned for 19% of search queries on Google.
  • There are over 600 million visual searches on Pinterest each month. Image-based Pinterest Ads have an 8.5% conversion rate, and Pinterest is projected to clear $1 billion a year in ad revenue by 2020
  • By 2021, early adopter brands which redesign their websites to support visual and voice search will increase digital commerce revenue by 30%.
  • The image recognition market is expected to grow to $25.65 billion by 2019

Visual search will become very useful as brands can incorporate visual search options as a method for customers to browse products easily on their site. While still in its early days, visual search technology promises much for the future some of which are:

More brands will combine visual search with text search to increase their visibility and reach.

Visual platforms, such as Instagram, will start to realize their potential to tie-in to the visual search market, allowing for a smoother shopping experience

Visual search technology will become more accurate and widespread.

Visual search is an emerging development in the world of artificial intelligence and machine learning with a potential of revolutionizing consumer experience. Get ready guys, Visual search is going to disrupt the digital world.

 

 

For more insight on Visual Search, click here