“The future of search will be about pictures rather than keywords,” stated Pinterest CEO, Ben Silbermann. This statement is in line with the fact that 62% of Millennials desire the means to visually search over any other new technology.
Let’s get a bit academic here, shall we?
Visual Search Stats
- Images are returned for 19% of search queries on Google.
- There are over 600 million visual searches on Pinterest each month. Image-based Pinterest Ads have an 8.5% conversion rate, and Pinterest is projected to clear $1 billion a year in ad revenue by 2020
- By 2021, early adopter brands which redesign their websites to support visual and voice search will increase digital commerce revenue by 30%.
- The image recognition market is expected to grow to $25.65 billion by 2019
Visual search will become very useful as brands can incorporate visual search options as a method for customers to browse products easily on their site. While still in its early days, visual search technology promises much for the future some of which are:
More brands will combine visual search with text search to increase their visibility and reach.
Visual platforms, such as Instagram, will start to realize their potential to tie-in to the visual search market, allowing for a smoother shopping experience
Visual search technology will become more accurate and widespread.
Visual search is an emerging development in the world of artificial intelligence and machine learning with a potential of revolutionizing consumer experience. Get ready guys, Visual search is going to disrupt the digital world.
For more insight on Visual Search, click here