Did anyone actually listen to/watch Mark Zuckerberg’s Townhall Q&A at Facebook HQ? Apparently not.

Google Search’s first news page is loaded with misleading headlines.


For those who didn’t get the message, Zuckerberg affirmed that the Facebook team had had discussions about a dislike button. However, they didn’t want to destroy friendships or make any business look bad as they had considered the consequences if people ‘downvoted’ their friends’ happy posts. Sure you’ve heard that some folks have committed suicide because they were publicly shamed; now imagine there was a dislike button and Facebook users were doling out dislikes regularly.


Listen carefully to Mark Zuckerberg’s comment on the dislike button topic and you’ll see that Facebook may be creating ’empathetic’ buttons like ‘I’m Sorry’, ‘Accept My Condolence’, ‘Take Heart’ instead of a ‘Dislike’ button.

Mark Zuckerberg said:

You know, I think people have asked about the Dislike button for many years and probably hundreds of people have asked about this. Today is a special day because today is the day where I actually get to say that we’re working on it, and are very close to shipping a test of it.

You know, it took us awhile to get here. Because you know, we didn’t want to just build a Dislike button because we don’t want to turn Facebook into a forum where people are voting up or down on people’s posts. That doesn’t seem like the kind of community we want to create. You don’t want to go through the process of sharing some moment that’s important to you in your day and then have someone down vote it. That isn’t what we’re here to build in the world.

But over the years of people asking for this, what we’ve kind of come to understand is that people aren’t looking an ability to downvote other people’s posts. What they really want is to be able to express empathy.

Not every moment is a good moment, right? And if you are sharing something that is sad, whether it’s something in current events like the refugee crisis that touches you or if a family member past away, then it might not feel comfortable to Like that post. But your friends and people want to be able to express that they understand and that they relate to you.

So I do think that it’s important to give people more options than just Like as a quick way to emote and share what they’re feeling on a post, so we’ve been working on this for awhile. It’s surprisingly complicated to make an interaction that you want to be that simple. But we have an idea that we think we’re going to be ready to test soon, and depending on how that does, we’ll roll it out more broadly.

But thank you for all the feedback on this over the years. I think we’ve finally heard you and we’re working on this and hopefully we will deliver something that meets the needs of our community

Even if a dislike button was created, it doesn’t mean people will change their kinda posts. See Vic O. Has he changed?