Yes, content generators are the cream of the crop in entertainment marketing.
Straight Outta Compton won our hearts with its “Straight Outta Somewhere” viral generator sometime in August 2015 because it allowed us all to proudly represent and share where we come from.
According to the Hollywood Reporter, the “Straight Outta Somewhere” meme was the brainchild of Beats by Dre, in partnership with Universal Pictures:
After three junior Beats employees were tasked with coming up with a campaign, they stumbled upon a video of Dre talking about how the members of N.W.A named their debut album Straight Outta Compton because they wanted to show they were proud of where they came from.“That is where the campaign took its form,” says Beats by Dre CMO, Omar Johnson. “It wasn’t about Compton as a place anymore, it became about being proud of where you’re from.”
Very recently, Drake joined the league having created a content generator to promote his soon-to-be released album, Views from the 6, which allows his fans to play around with a miniature sized version of him in pictures.
Even Nigeria is not “carrying last” in the matter.
Whose image do you think Nigerians will think of when they intend to give their “judgemental” views on a matter?
Why are people so into meme generators?
Here are 3 possible reasons why:
- 1. Different cultures, one message
It’s no longer news that the world is a global village. Regardless of the millions of cultures that exist in the world, we all are able to find a common ground with content such as meme generators.
One million people might love Wizkid, Drake, D’Banj Tiwa Savage, but all one million do not come from the same place or share the same background.
If one facial expression or one photo can mean so many things to so many people, meme generators are a good way to help fans from all over the world connect.
- 2. It’s an interactive way to be part of something BIG
In this age where fantastic technology and the Internet of things rules the world, people have found a way to contribute their 1 kobo to their society and those outside theirs.
Tweet a few words and you can be a part of any protest from the comfort of your living room. Write about a wonderful experience at your best restaurant and the whole world sees it. Post a video showing your best works and your employability potential increases by 90%.
That’s the world we live in.
- 3. The bandwagon mentality
Non-conformists or not, there’s always this desire to be part of something COOL.
How else do we explain parents trying so hard to pronounce the word “Whatsapp” in Africa?
Beyoncé was saying “wozzup, wozzup, wozzup” like how African parents pronounce Whatsapp #LEMONADE
— ? (@Chidinma_xo) April 24, 2016